Developing Relationships with Speakers Bureaus
Having as many people as possible market you makes good business sense.
Or does it?
How can you convince a speakers bureau to represent you? And what, exactly, does “represent” really mean? Will the bureau send a steady stream of business to you — or will it be an irregular trickle? Bureaus are inundated with speakers wanting to be booked, so how can you cultivate a positive relationship? And how do you know which bureaus are ethical, credible, and won’t leave you with unpaid travel expenses?
Having as many people as possible market you makes good business sense.
Or does it?
How can you convince a speakers bureau to represent you? And what, exactly, does “represent” really mean? Will the bureau send a steady stream of business to you — or will it be an irregular trickle? Bureaus are inundated with speakers wanting to be booked, so how can you cultivate a positive relationship? And how do you know which bureaus are ethical, credible, and won’t leave you with unpaid travel expenses?
You will learn:
- how to get a bureau to represent you
- what it means to have a bureau represent you
- what you need to have before contacting a bureau
- how to find and choose bureaus to approach
- how to learn how they want to be contacted
- why you should not balk at paying a materials review fee
- the best ways to develop a relationship without being a pest
- the difference between net fees vs. gross fees and the importance of fee consistency
- realistic expectations of a bureau’s frequency of booking you.
No comments:
Post a Comment